Nobu Hata
By Nobu Hata
The 2011 REALTORS® Conference & Expo YPN reception was the culmination of an incredible year for both YPN and NAR. From local associations, to state and national, the work these 15,000 young professional REALTORS® put in was celebrated at the convention.
This year’s winners certainly made their mark:
Small/Medium Network of the Year: Athens (GA) Association of REALTORS® YPN quickly became stalwarts of their already progressive association.
Large Network of the Year: Chicago (IL) YPN, set up a mentorship system within their organization, highlighting – via video on all association communiqués – how “old school” business practices of successful, lifelong REALTORS®, can co-exist and integrate with the “new school” way of the YPN. Props to Chicago REALTORS® President Bob Floss for facilitating that idea!
State Network of the Year: California Association of REALTORS® YPN, took that idea a step further and had their own business summit bringing together their formerly segmented groups and CAR leadership together in a one-day REALTOR® summit.
These networks, these REALTORS®, all are fantastic ambassadors of the REALTOR® brand, re-emphasizing our mission: Continue reading »
By Jared James
Jared James is the CEO and founder of Jared James Enterprises (JJE) and travels around North America speaking to and coaching REALTORS®. Connect with Jared at www.jaredjamestoday.com, on facebook.com/jaredjamestoday, or follow him on Twitter @jaredjamestoday.
Brooke Wolford
By Brooke Wolford
I arrived home yesterday from the REALTORS® Conference & Expo in Anaheim, Calif. I felt invigorated and yet somewhat overwhelmed. I had taken so much in while at the conference and my REALTOR® A.D.D. kicked right in. All the information I received while at the conference was amazing and I really didn’t know where to begin implementing the things I learned.
There were many sessions I attended where I learned valuable tools to use in my business. But I have to say, I learned the most from the fellow agents I met while at the conference. I never realized how much other agents would be willing to share with me.
On my plane ride in, I met Deanna Wiener, Broker/Owner of Cardinal Realty in Oakdale, MN. We spent a good amount of time while in flight discussing our business. It was terrific to hear about her business as she was a veteran agent and had so much insight on our real estate market. I was able to share some things with her as well. It was a great start to the weekend.
I met some really amazing people while at the conference. Fellow agents were so willing to share information with me. At times, I was really taken back by other REALTORS®’ generosity. Continue reading »
By Kelly Quigley, REALTOR® Magazine – Video By Erica Christoffer, REALTOR® Magazine
With a guest list of 500 career-driven REALTORS® and their friends, the networking scene was hot and the dance floor even hotter Friday night at the exclusive Young Professionals Network party.
“It’s incredible to see the energy of these folks,” said attendee Eric Berman, communications director for the Massachusetts Association of REALTORS®.
The National Association of REALTORS®’ dynamic YPN community has grown to more than 200 local and state networks across the country, with an estimated 15,000 REALTORS® participating. Three of those YPN groups were honored Friday night as Networks of the Year: California Association of REALTORS® YPN, Chicago Association of REALTORS® YPN; and the Athens, Ga., YPN.
“Keep it up, we’re doing great things,” Nobu Hata, 2012 chair of NAR’s YPN Subcommittee told the crowd.
The event, held at the at the Heat Ultra Lounge in Anaheim, was sponsored by Century 21 and Kodak. To learn more about YPN and access resources to help start a network in your area, visit REALTOR.org/YPN.
Watch as members explain how their involvement in YPN has helped boost their real estate careers:
Michelle Flaherty
By Michelle Flaherty
Now that we’re on to day two of the REALTORS® Conference & Expo, and my mind and body are beginning to adjust to west coast time, the pieces of information that I will bring back home with me are becoming much more clear.
First, it is becoming abundantly clear that I need an iPad. Every class I’ve attended so far has opened my eyes to at least one new tip, trick, or app to enrich my clients’ experience and make my job easier and more fun. Nobu Hata (2012 chair of the YPN Subcommittee) in the “follow me” class made a point to say it was THE single tool that agents need to have to improve their businesses. And when it came time to write this blog post, I’m embarrassed to say that I had to ask my MOM to borrow hers so I wouldn’t have to go get my laptop in the hotel room. Yes, I’m embarrassed to say that the Gen-Y is the technology dinosaur in this family real estate team.
Second, in a world full of social media and advertising noise, people in the community appreciate when you recognize or mention an ad they placed in the newspaper, an award they received, or an accomplishment that earned them a place in the news. Both the “marketing without money” and “selling luxury property” class instructors suggested clipping articles and reaching out to people personally when their names or businesses are in the news (assuming the story is positive). A great reminder that real estate is and will always be a business built around real relationships. Continue reading »
David Krichmar
By David Krichmar
Is your customer service best for you or your clients? Think about that question for a moment. Obviously, great customer service is not what is easiest for you. In most situations, it is about going above and beyond. Maybe even inconveniencing you.
I recently read a great article by Rebekah Radice, “The Simple Truth Behind Customer Service,” and the comments that people left got me thinking: Your customer service should be what the client expects, not what is easiest for you. So here are my random thoughts on providing great customer service:
- Everyone wants attention now!! We all do. When we have a question, we want an answer. So when possible, answer NOW!!! Whether it be by phone, email, text, or smoke signals.
- “I return all phone calls after 5 p.m.” HUH???? Cell phones: They are amazing because you can actually leave the office/land-line and still have a conversation.
- “I return emails by the end of the business day.” What does that mean? To me it says emails are not important. By now you should have a phone that has email coming to you so you can return them immediately. Continue reading »
Anand Patel
By Anand Patel
Successful real estate agents are failures.
Let me explain. To really make it big in real estate, we have to accept the fact that failing — A LOT — is part of the equation. We all know real estate is a numbers game, we just have to remember that every time we fail (i.e. FSBO says, “I just bought this new how-to book and I’m selling my home myself!” Buyer says, “Sorry, I’m working with my sister’s ex-boyfriend’s step mom who just got her real estate license.”) we are one step closer to getting that “Yes!” If we aren’t failing at least weekly, preferably DAILY, we aren’t stepping outside our comfort zone enough. This means we are settling and not pushing ourselves beyond what we “think” we are capable of accomplishing. We all know, deep down, we can each do MORE. I have to remind myself all the time when I get in a rut.
So what do we do to keep moving forward, being persistent, resilient, and staying motivated in the face of “failing” daily?
- Make a game out of it. Why can’t failing be fun? Keep tally on a whiteboard in your office of each call that’s a “No” and then celebrate the eventual “Yes!” with a simple pat on the back, a little victory dance at your desk, or buy yourself that new jacket you’ve been wanting as a reward. Do whatever it takes to make it fun and enjoyable.
- Don’t take it personally. Each person you don’t attempt to call or approach, you are already 100 percent guaranteed NOT to get their business. What do you have to lose?
- My favorite method: Continue reading »
Dave Robison
By Dave Robison
The problem client:
That’s what an agent said to me over a year ago. “Dave, this client calls me a lot and is really high maintenance. Her listing price is unrealistic, we should just drop her listing.” This agent was selling 40 listings a year. He should know exactly what he is talking about right? Many sellers have pie-in-the-sky pricing on their listings and they may blame you that its not sold! Phone rings… “Mr Agent, why haven’t you sold my unrealistic high priced listing? I mean you haven’t even brought one buyer over to see it!” (Ummmm…probably because no one wants to see an overpriced listing, duh.)
Well, this seller had a hard time reaching their listing agent mainly because the agent felt like she was high maintenance and his time was better spent elsewhere. As a result, when her mother asked if she liked her agent, her response was, “Not really.”
There went $20,000 in referral commissions down the drain. The mom went and used another agent.
I took over:
Right about this time I heard through the grapevine that she wasn’t happy. The agent wasn’t happy either. So I took over. I sold her home and helped her buy another one. That client was worth $20,000 in commissions on those transactions. If she had been happy there would have been another $20k in commissions for a total of $40,000 in commissions made.
Where success comes from: Continue reading »
By Jared James
Jared James is the CEO and founder of Jared James Enterprises (JJE) and travels around North America speaking to and coaching REALTORS®. Connect with Jared at www.jaredjamestoday.com, on facebook.com/jaredjamestoday, or follow him on Twitter @jaredjamestoday.
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