Monthly Archive:: August 2011

Let’s Go Old School: 7 Offline Marketing Ideas (Part I)

By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1.  But until humans become robots and do not have eyes, there are other ways...
August 31, 2011

The Science Behind Your Sales

By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What...

How to Find Your Real Estate Area of Expertise

By David Krichmar As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a  “niche” or area of expertise.  “I sell anywhere so I do not want to commit to one area,”...
August 22, 2011

Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard

By Toby Boyce She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house. That ain’t my sign in her yard....

Play Offense Instead of Defense With Your Deals

By Crystal Webster DISCLAIMER: Please read this as a challenge; a challenge to use our predecessors as a spring board to do bigger and better. In case you aren’t aware, we’re in a heat wave – it’s REALLY hot....

Need a Good Laugh?!?

By Jared James We live in a world where everywhere you look everyone seems to be arguing about something because everyone has their point-of-view. And, of course, they are always right. Sometimes when I flip through the channels while...
August 10, 2011

Clients Set to Travel? Drop Off Free, Branded Home Office Security Info

From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches....
August 9, 2011

A Message To and From a New Agent

By Brittney Bissett For my first YPN Lounge blog, I thought about what a new agent who has been licensed barely six months could bring to the table that more experienced agents would want to read about. Then I...