Dave Robison
By Dave Robison
About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up. When I first broke out my SEO and PPC campaign, I was paying $1,000 a month. It gave me heartburn at the time, but my business grew and flourished.
That first month I was dumbfounded how I turned $1,000 advertising into $20,000 in commissions. Sure enough, other agents started to do the same thing. My costs started to grow as it got more competitive. Back in January 2008, that cost grew to $20,000 in one month. Ouch. I hadn’t done anything different 7 years ago from that month, I had just let my campaign stay the same. I realized times change and you have to change as well, or one morning you will wake up saying “ouch” like I did that month.
The new secret to advertising is three-fold and its extremely cost effective!
1. Have a Facebook business page. You can’t just have a personal one. Use a personal one and a business page. There is a difference.
2. Focus on getting likes. Don’t pay for likes. Attract people to ‘LIKE’ your page. This is how you grow your sphere. You can see how I did this at www.facebook.com/utahdavehomes You must have a welcome page that brands you and invites people to ‘LIKE’ it. I went to www.builderonlinesolutions.com and for as low as a $199 promotion you can get your page branded for you. Continue reading »
Brett Caviness
By Brett Caviness
I strongly believe in the power of positive thinking and live by it everyday. As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality. I work toward my goals each and everyday.
I have been in the business since 2009, but recently began a new chapter, bringing my business home to the resort community of Okoboji in North-West Iowa. Excited about this new endeavor, I began marketing my diverse interests along with the areas both my office and I specialize in.
I began using the phrase “From country living to your back-yard beach, I’ve got you covered.” No later than two days after this phrase was published in a local newspaper, I was contacted to co-list my first two area properties. I was approached first to co-list a lakefront “Back-yard beach,” then later in the day to list an acreage “Country living.” I couldn’t help but notice the strange relationship between the vision and words that I convey each day and the reality that I was creating. I feel we play a critical role in the world we co-construct.
As I hit the pavement running on this new journey, I am focused on my physical actions as well as my mental motivation that help draw success in my direction. I’m not saying that by envisioning yourself being successful it will just happen. What I want to promote is an overall model of positive thinking and action combined to help propel your business and yourself in your desired direction. In challenging times it is important to remember all things are possible as we have the true power to create our own reality.
Brett Caviness is a REALTOR® in the resort community of Okoboji in North-West Iowa. Connect with him at www.BrettCavinessHomes.com.
Subhi J. Gharbieh
By Subhi Gharbieh
Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds.
Show them:
1. Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make it visual! (If you’re a Mac user, I strongly recommend Numbers for Mac.
Very easy to use and make your numbers “pop.”)
2. Marketing. Show them your property flyers with your amazing photos. Show them your blog, videos, advertisements, postcards, etc. They want to see what you have done in the past and what you will do for them now.
3. Social Media. Show them your Facebook business page. Twitter. Show them the different avenues you use to reach out to your following and how you market your listings on those networks.
4. Technology. If you have an iPad, make or upload your listing presentation in Keynote (Hands down, best Mac program to use when making presentations.) Bring an actual binded, professional looking listing presentation to the appointment, and bring your iPad also. Hand the iPad to the Seller and let them flip through the presentation on there while you go through the paper version. That alone will sell them. Continue reading »
Jennifer A. Klein
By Jennifer Klein
When in doubt, it’s best to disclose. Protect your sellers’ best interest with this advice:
Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property management. Connect with Jen at RosevilleAndRocklin.com, JenKlein.com, and @JenKleinSac.
TG Gallaudet
By TG Gallaudet
Wait…I’m totally lying. Is there anything more painful? 
It’s no mystery that short sales can be really tough because of all the variables involved:
* Unclear timelines from the bank.
* Undisclosed liens.
* Back HOA expenses the bank won’t pay.
* Non-straightforward buyer.
* Inexperienced listing agent.
* Cash contributions (increasingly more and more).
* Etc., Etc., Etc…
But the hardest side to represent as an agent is the buyer’s side of a short sale because the buyer’s agent has no control of ANYTHING, and has to hope for a solid listing agent who knows what they’re doing. Right?
I just ended a painful short sale transaction where I represented the buyer that lasted 7 months and went nowhere. Granted, it wasn’t the easy one-loan in equator kinda deal, but we had absolutely no worthwhile answer from the bank after 7 months, which is totally inexcusable in 2011 as far as I’m concerned. The main problem, in my opinion, is that the listing agent saw this sale as a small income producer and pawned the negotiation responsibilities over to his part time TC. The TC had little-to-no experience with short sales, or negotiating any deals, and therefore little experience in working with banks. Because of her inexperience, I think she had little confidence in dealing with the bank and their personnel and couldn’t push back or demand results when she was entitled to do so. After being a listing agent on several short sales, I’ve come to understand that the burden of success lies heavily on the listing agent and specifically how s/he communicates to both the buyers’ agent and buyer, how she sets expectations and what answers she deems acceptable from the bank. Continue reading »
Brooke Wolford
By Brooke Wolford
Lately, there has seemed to be a lot of drama surrounding the world of real estate. We can’t seem to go a day without some sort of challenge. I have found myself getting emotional sometimes because I work so hard and I seem to frequently get a smack in the face.
This past weekend, NAR passed the REALTOR® Party Political Survival Initiative. I watched it happen live via Twitter. Soon after it was announced, the comments started rolling in. It was amazing how emotional many agents were about the issue. While many had different views on the issue, I did notice one amazing thing…agents were coming together. In my 11 years in the business, I had never seen anything like this. It seemed as if we were all working together, regardless of company affiliation. It was truly amazing.
As an 11-year veteran of the real estate industry, there have been many changes in our business and this is one of them. If you are like me, this is why you are in the business. We need to be able to adapt and evolve with all the changes. Use the challenges you face to help you grow as an agent.
“Though the road’s been rocky it sure feels good to me.” –Bob Marley
Brooke Wolford is a real estate practitioner with Edina Realty, Hastings, Minn. Follow her blog at adventuresinrookierealestate.com.
Jared James
By Jared James
Although many men won’t admit it, most of us have seen movies like “Sleepless in Seattle,” so I have no hesitation in saying that it is the inspiration for my blog post title.
I have the great fortune of getting to speak at conventions all over North America, which, needless to say, lends itself to a lot of travel. It is not uncommon for friends of mine who I have known forever to tell me just how lucky I am to get to see so many places. The truth is that I really don’t get to see many of the places I go to, nor experience too much with the “locals,” because I am usually so in-and-out and off to the next place, or better yet, HOME!
That brings me to the NAR Midyear meetings that I just attended last week. I got to hang out with so many of the YPNers who I don’t usually get to see face-to-face. I realized a couple of things:
1.) Facebook and Twitter are awesome! I knew so many of you and so many of you knew me even though we had never even met. There was no awkwardness trying to get through the initial boring polite conversation. It was more like, “Hey, you are Joey Tucker or Rogers Healy,” or “Aren’t you Jared James?” Continue reading »
Chris Nichols
By Chris Nichols
Monday night on my flight home from the National Association of REALTORS® Midyear meetings in Washington, D.C., I noticed that the flight was offering free satellite TV and it just so happened one of my favorite shows was on – Survivor. I have been a fan of the show for all of its 22 seasons, and every season ends up practically the same, with the finalists sitting in front of the jury (aka: losers) enduring all sorts of attacks and personal jabs from those who wish they were sitting in the finalist’s position.
This led me to recall recent events in game 4 of the NBA Conference Semifinals between the Dallas Mavericks and the Los Angeles Lakers. The Lakers were just 2 minutes away from being swept in the series when frustration took over and Andrew Bynum and Lamar Odom committed two of the most flagrant and classless fouls in the history of the NBA, leaving an indelible mar on the coaching career of Phil Jackson, not to mention a bad taste in fan’s mouths across the country.
Both of these events then reminded me of the meeting I had just attended, where the Board of Directors for the National Association of REALTORS® had just passed a $40 dues increase to fund a Political Survival Initiative. The tweets and social media comments that sprung up as a result of this vote passing were much like the jury on Survivor and the frustrated Lakers, full of animosity, name calling and all around unprofessionalism.
So this raises the question – have we lost the art of losing? Continue reading »
Erica Christoffer
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
Are you on YPN Member Fuse? You should be. It’s the new Young Professionals Network online networking community and database system exclusively for members affiliated with a YPN.
The goal of Member Fuse is to provide an easy-to-use forum of interactive and searchable YPN profiles, allowing members to connect and share ideas.
Ben Martin, product manager at NFi Studios, helped YPNers sign up and create profiles during the YPN Midyear networking event May 10 at the Park at Fourteenth in Washington, D.C.
“We’ve seen how the YPN Facebook page has taken off. I want to see the same type of excitement and interaction going on at the YPN Community,” said YPN Vice Chair Nobu Hata during the Subcommittee’s Midyear board meeting. “The goal is to be the hub for all things YPN.”
For more info, check out Lounge blogger Scott Newman’s recent post. And don’t forget to sign up at narypn.memberfuse.com!
Stefanie Hahn
By Stefanie Hahn
Learn to embrace online agent ranking and review sites by staying informed and engaged. It’s all about reputation management, and this tutorial will give you a few tips on getting started.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
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