Realtor.net is all a buzz over how amazing QR codes are and how it will be a game changer in real estate.
Really? A game changer? That’s a stretch.
Is it part of the entire Technology 2.0 — smartphones, instant access and response, among the requirements — game changer? Of course. But it is a small piece, maybe the size of a … Well … QR code.
An agent told me, “I’m putting the QR code on my signs so people can find me.” Okay, let me get this straight, you’ve got a sign with (I assume) name, brokerage, phone number, and web address on it. But that new buyer is going to get that QR code. Sure, I’ll buy that.
Okay, so you put the QR code on your listings, great. I won’t call your 800 number or your text for more information hotline — but I’m going to get out my car, climb through the snow to take a picture of this alien-looking code on your sign. Sure, I’ll buy that.
Don’t get me wrong, QR codes could be a game changer in the logistics industry.
However, until we start shipping houses, QR codes will be just be a fun toy for those with more time than deals on their hands to enjoy.
Toby Boyce, MBA, is a real estate practitioner with Keller Williams Consultants Realty in Westerville, Ohio. Visit his Web site: www.delawareohrealestate.com.