By Laura Rubinchuk
Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads?
I like to the think of it as a big circle with spokes from different methods generating leads. The beauty of real estate is that there are so many different ways to be successful; you just have to find what works for you. So as an example, my “spokes” include:
- My Blog
- Social Media (primarily Facebook, Trulia, and Twitter)
- My Sphere (people I know)
- Open Houses
Your spokes may look different – calling FSBOs or expireds, newspaper ads, etc. But if you take out one of those spokes by not committing to them, the wheel will go flat!! Flat tires mean the bus goes nowhere, much like our business when we stop lead generating. It’s so easy to get caught up in babysitting current clients and contracts when things are busy, but if you don’t lead generate now, you’ll feel it in a few months.
Figure out your strengths and what will work for you and your personality. Stay true to what you pick because things may take a while to take off, but when they do, all the effort will be worth it! Get busy!