The Wheels on the Bus Go Round and Round


Laura Rubinchuk

By Laura Rubinchuk

Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads?

I like to the think of it as a big circle with spokes from different methods generating leads. The beauty of real estate is that there are so many different ways to be successful; you just have to find what works for you. So as an example, my “spokes” include:

  • My Blogsocial media buttons
  • Social Media (primarily Facebook, Trulia, and Twitter)
  • My Sphere (people I know)
  • Open Houses
From Flickr: kr-crew

From Flickr: kr-crew

Your spokes may look different – calling FSBOs or expireds, newspaper ads, etc. But if you take out one of those spokes by not committing to them, the wheel will go flat!! Flat tires mean the bus goes nowhere, much like our business when we stop lead generating. It’s so easy to get caught up in babysitting current clients and contracts when things are busy, but if you don’t lead generate now, you’ll feel it in a few months.

Figure out your strengths and what will work for you and your personality. Stay true to what you pick because things may take a while to take off, but when they do, all the effort will be worth it!  Get busy!

Laura Rubinchuk, GRI, is a real estate practitioner with Keller Williams Realty in McLean, Va. Visit her blog at or her Web site at

  1. Laura … awesome post! great job!

  2. Nobu Hata

    Well put Laura! We tend to experience analysis-paralysis as Realtors every now and then, keeping it simple and analyzing strengths is something all of us should be doing now, going forward.

  3. Drew and Nobu – thanks! I often experience it myself, and I know others do too. We have to remember that never EVERY fire needs to be put out right this second.