Stefanie Hahn
By Stefanie Hahn
Do you live your life as two people – one person at work and another person at home?
Probably not…
So why are you trying to be two people online???
I am seeing many of you with multiple identities on Facebook – the one you created for “work stuff” and the one that you created to share the rest of the stuff in your life. In my humble opinion, this is a bad idea. At its core Facebook is a social network. Never forget that. Not that you can’t get business from Facebook – you absolutely can – but I don’t think you will get business by posting your listings on your wall everyday and telling me to hurry up and buy before the $8,000 tax credit runs out. In fact, I will probably break up with you on Facebook if I haven’t already.
From a practical standpoint, think about the time. Maintaining one identity on Facebook can be time-consuming, but two… well now you’re talking second job. And what about those friends that find you on the “wrong” identity? Some friends might be both a “work” and “other” connection. Do you add them as a friend under both of your Facebook accounts? How annoying would that be for the added friend? A quick post on the wrong wall and then what? Continue reading »
ABC is now casting for the upcoming season of “The Bachelorette,” and they are looking for a REALTOR®, in particular, to be on the show.
“From past experience I know that REALTORS® are well rounded, smart, and successful,” says the casting director.
Who knows? It could be you!
Here is the info:
The search is on for the 25 suitors who will meet the next Bachelorette! Do you know someone with the personality, charisma, and a sense of adventure, who is ready to have some fun and possibly find true love?
If you would like to nominate the next Bachelorette, or if you are an eligible bachelor and you would like to meet the next Bachelorette e-mail Lane.Casting@gmail.com or call Lane at 310-954-5887 today.
Jeremy Williams
By Jeremy Williams
Writing a successful blog does not just happen. Just like anything that is successful, planning is required. Winston Churchill said, “Let our advance worrying become advance thinking and planning.” Instead of worrying what to write, just focus on thinking and planning, then the subject matter will reveal itself.
I see many people start a blog, but over time they run out of things to write about to keep the interest of readers. These bloggers started without a plan. You loose the readers and soon you are just keeping a daily journal for yourself. Here are a few steps that will help you write a successful blog.
Identify your audience. Without a specified audience, you are writing to yourself. Are you writing to reach first-time home buyers? Or are you writing about how you can help someone sell their home quickly for the most money? Your writing needs to be specific to the intended audience to maximize the response of your efforts. Continue reading »
Heather Soldonia
By Heather Soldonia
In the spirit of October and Halloween, I think it’s a perfect time to discuss the many superstitions, beliefs, and practices held by home buyers (and sellers). As I’ve implied before, the San Francisco Bay Area is a cauldron pot of ancestries, religions, family, and marital statuses. But with that diversity there is a cobweb of belief systems and practices.
Examples of Taboo Features:
Structural
- Home (or front door) faces North– doesn’t encourage harmony, natural flow, warmth, protection, etc. as it would if it were facing other directions.
- Staircase (or backdoor) visible from front door – means any good fortune in the home will quickly flow out.
Conceptual
- Death in home – the person’s spirit may still remain in the home.
- Numbers in address or purchase price are unlucky – 4 and 13 are unlucky, or any number ending with a downward stroke (1,4,7,9).
Determine the Root: Continue reading »
In an effort to make connects and tap into valuable business resources, 26 young real estate professionals have successfully founded a new YPN chapter in Fairfield County, Conn.
Here are some quick facts:
Chapter name: Fairfield County YPN
Main contact: Richard Eimicke (Staff Liaison)
Email: richard@nfcar.com
Main phone number: 203-744-7255
Number of members in chapter: 26
Officers: Co-Chairs: Andrea Kramer and Rhonda Woods
The group is planning a kickoff event and networking reception on Oct. 28 from 9:30-11:30 a.m. at the Westport Country Play House in Westport, Conn., with coffee and pastries. REALTOR® Magazine’s “30 Under 30 Winner” Jared James from Milford, Conn. will be the keynote speaker. The event is open to all 5,933 Fairfield County REALTORS®.
The Young Professionals Network is a great place to connect with other real estate industry professionals. By getting involved or starting your own local chapter, you’ll create a bridge to many industry tools, resources, and networking events. YPN is now 29 chapters strong nationwide, with 8 new chapters approved in September alone. For more information, or to download a chapter application, visit www.realtor.org/ypn.
Jessica Hickok
By Jessica Hickok
It’s been said over and over that social media can be a huge benefit to your real estate business. I have found this to be true on so many levels, as my company has received countless referrals off of Twitter and Facebook by talking about what I love to do. And yes, like you, what I love to do is sell real estate!
But what has also been asked by many REALTORS® who have embraced the numerous social media sites is… how can I save time by posting photos and updates to one site to send out to all of my other social media sites?
New things come up all of the time, but the flavor of the month is Posterous. Posterous is a free site that is simple because all you have to do is e-mail your file and it will post to your Twitter, Facebook, Flickr, blogs, and more within seconds.
Again, it’s free and it is super simple. I encourage you to give it a try.
Jessica Hickok, a self-proclaimed blogging and Twittering fanatic, is with Dizmang Properties in Springfield, Mo. Visit Jessica’s blog: www.jessicahickok.com.
Ken Culbertson
By Kenneth Culbertson
“Who are you to tell me that I need to bring $10,000 to the closing table? You’re just a kid!” ~ Seller
These are the types of words I would hear when I was first selling real estate back in 1995 at 23 years of age. How would I overcome such critique? FACTS and STATISTICS!
The numbers don’t lie – I would look at things as objectively as possible and show my customers the numbers as sincerely as possible. I figured that what I lacked in “experience” I could make up in both fact-finding and delivery. I would have to offer more knowledge, more enthusiasm, and more effort.
Over time, these qualities would lead to referrals and repeat client transactions. My key to success as a young REALTOR®, as well as a seasoned agent now (38 years old, 15 years experience) has been to surround myself with top notch professionals so I can be a quality resource for all things real estate. Clients gain confidence and trust – two of the leading reasons buyers and sellers choose their REALTOR® – when I provide the resources needed to structure a smooth flowing transaction.
Ken Culbertson, known as “The HOME Coach,” is a broker-associate with Keller Williams Realty in Cherry Hill, N.J. Visit his Web site: www.kwhomecoach.com.
With a growing interest among members of the CALIFORNIA ASSOCIATION OF REALTORS®, the group has officially formed a new chapter of YPN.
C.A.R.’s application was one of eight approved in September, bringing the grand total to 29 YPN chapters nationwide.
With two networking events already under their belt, members of the new YPN group are planning another education event/meeting and networking
reception during the C.A.R. EXPO on Wednesday, Oct. 8 in San Jose, Calif.
Quick facts:
Chapter name: CALIFORNIA ASSOCIATION OF REALTORS® Young Professionals Network (C.A.R. YPN)
Main contact: Carmen Hirciag
Address: 525 S. Virgil Ave., Los Angeles, CA 90020
E-mail: carmenp@car.org
Main phone number: 213-739-8333
Number of members in your chapter: 40
Congratulations to C.A.R. YPN!
The Young Professionals Network is a great place to connect with other real estate industry professionals. By getting involved or starting your own local chapter, you’ll create a bridge to many industry tools, resources, and networking events. For more information, or to download a chapter application, visit www.realtor.org/ypn.
By Jeremy Williams
Jeremy Williams
Depending on which real estate company you are currently operating with, there is one truth that you probably have heard expressed over and over: Lead generation is the key to a successful real estate business. Without generation, the well can dry up and the next thing you know your scrambling to find that next client.
Methods of lead generation can include farming a geographic area, prospecting a sphere of influence, pop-bys, open houses, and many other tried and true methods. With the influence of rapidly progressing technology, new methods are developing that might be outside the traditional methods of lead generation.
One of the methods at the front of the industry currently is the use of Facebook, specifically Facebook fan pages. Lead generation will always have better results when you have a connection with that person. Facebook is a tool that allows you to develop and nurture that connection. Utilizing this tool properly not only will you strengthen relationships both new and old, but you will soon realize new business opportunities to keep your lead well from drying up. Continue reading »
By Drew Burks
Drew Burks
Facebook, Twitter, YouTube, and Blogging …
I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?”
The answer is YES!
I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what their experience has been over the past year. The evidence is in…
But before we get to the results, I want to answer another question that I frequently get from REALTORS®: “Do I need to be active on all of these sites and how do they integrate with one another?”
The answer is YES!
We are experiencing a fundamental shift in the way we communicate and you need to be capable of communicating with the consumer via their preferred method if you want to survive in today’s business environment.
Your blog is the foundation of your online presence — the destination — and social network sites are like the roads and freeways leading back to your destination.
On to the results:
Recent Comments