By Stefanie Hahn
Do you live your life as two people – one person at work and another person at home?
So why are you trying to be two people online???
I am seeing many of you with multiple identities on Facebook – the one you created for “work stuff” and the one that you created to share the rest of the stuff in your life. In my humble opinion, this is a bad idea. At its core Facebook is a social network. Never forget that. Not that you can’t get business from Facebook – you absolutely can – but I don’t think you will get business by posting your listings on your wall everyday and telling me to hurry up and buy before the $8,000 tax credit runs out. In fact, I will probably break up with you on Facebook if I haven’t already.
From a practical standpoint, think about the time. Maintaining one identity on Facebook can be time-consuming, but two… well now you’re talking second job. And what about those friends that find you on the “wrong” identity? Some friends might be both a “work” and “other” connection. Do you add them as a friend under both of your Facebook accounts? How annoying would that be for the added friend? A quick post on the wrong wall and then what?
For me, the line that used to exist between my personal life and my work life has been seriously smudged. Unlike many, however, I’ve welcomed it with open arms – because I pay very special attention to privacy settings. I will let you in, but you might not being seeing everything that a close friend would see – and the best part is that you never know. When I connect with someone on Facebook, I use “lists” to clarify our relationship – are we pals, family, work, etc.? Making this decision is the key to managing Facebook.
The group to which I assign people most often is a “limited” group. Think of it as “Stefanie Lite” … you get some of me, but not the juicy bits– just like in the office. I also lock this group out of certain photo albums and video feeds. In essence – these are my “water-cooler” friends; we talk, but there are just some things we’re not sharing.
Mostly though, I have learned to turn down the social and turn up the work a bit. A very little bit – keep Facebook social. Sure I want to hear about that great new listing that you have, but not every stinking day. You can get business from Facebook, but you will get the business by building and strengthening your relationships through the social aspects – sharing photos, updating your status, and telling someone happy birthday. People want to work with you because they think you are good and they like you, not because you managed to amass the greatest number of real estate related status updates.
So quit being two people – it’s so much healthier and saves you time. Let your privacy settings do all the work while you maximize the benefits Facebook has to offer.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Willow Grove, Pa. Visit her Web site: www.StefanieHahn.com.