By Jeremy Williams
Depending on which real estate company you are currently operating with, there is one truth that you probably have heard expressed over and over: Lead generation is the key to a successful real estate business. Without generation, the well can dry up and the next thing you know your scrambling to find that next client.
Methods of lead generation can include farming a geographic area, prospecting a sphere of influence, pop-bys, open houses, and many other tried and true methods. With the influence of rapidly progressing technology, new methods are developing that might be outside the traditional methods of lead generation.
One of the methods at the front of the industry currently is the use of Facebook, specifically Facebook fan pages. Lead generation will always have better results when you have a connection with that person. Facebook is a tool that allows you to develop and nurture that connection. Utilizing this tool properly not only will you strengthen relationships both new and old, but you will soon realize new business opportunities to keep your lead well from drying up.
If you don’t utilize Facebook or some other social media site like ActiveRain, spend some time familiarizing yourself with applications that will allow you to develop and build mind-awareness. The only reason I mention Facebook is that the site is likely to be recognized because of worldwide exposure and the current number of users. Many of these applications are also available on your iPhone, smart phone, or Blackberry, giving you mobility and instant connectivity.
Caution: If you plan on using social media for business purposes, keep everything relevant to business. Choose pictures and content wisely as it can be seen as a reflection of the services you provide.
So don’t scramble for that next lead! Make social media a component in the lead generation portion of your business plan. Lead generation is the most important part of our businesses, but sometimes we just need to rethink the methods and the means to accomplish the same goals.
Have a great week and many successes in your business.
Jeremy Williams of Keller Williams Realty NE in Kingwood, Texas specializes in the residential real estate market of Kingwood, Atascocita, and Humble, Texas. Visit his Web site at www.williams4yourhome.com.